3 Simple Shifts That Will Make You Prosper in Your Witchy Business

I remember the very last day of my hypnotherapy training. After a year-long course covering everything we needed to be amazing hypnotherapists and coaches, on the last morning there was  short session on how to actually run your own business.

It went something like this: 1) Get a website. 2) Tell everyone about what you do.

And that was pretty much it.

It’s been the same with any other therapeutic and magical trainings I’ve done since. There’s usually little or no teaching about how to actually get paid for what you’re being trained to offer. This results in lots and lots of incredibly skilled practitioners, most of whom are unable to make a sustainable, let alone abundant, income from their businesses.

And this pisses me off. Because the world needs more entrepreneurial witches. But most of the information out there about how to build a successful business is distinctly mundane and surface-level. The ubiquitous ‘7 Steps to Your First Million Dollars’ webinars and ebooks that you see online just don’t work for us witches. We need something, well, more magical.

So, after 7-plus years of experimenting in my own business, in this essay I’m sharing three key shifts that will help you to get abundantly well paid for what you do.

1) F**k the funnel. Let’s spiral

You may have heard of the term ‘funnel’ when it comes to sales and marketing. It’s meant to describe the client journey from initially becoming aware of you, to active interest and eventually purchasing your product or service.

Now I have no problem at all with sales and marketing. These are the processes that enable us to reach the people we’re here to help. But I do have a problem with the word ‘funnel’.

When I think of a sales and marketing funnel, my heart sinks. My mind conjours up an image of a giant sausage machine, with potential clients falling into the top and going through this horrible, mechanical process.

I know, I know! A funnel doesn’t have to be like that, but my mind just won’t have it. There is nothing sexy or compelling about the idea of a funnel. Our subconscious minds respond to metaphors and symbols. And this is why it’s crucial that the ideas we use in our businesses are resonant.

That’s why I prefer to think of a marketing spiral.

For me, the nature of the spiral more fully describes both the process my potential clients experience from the time they first become aware of me, and also the process I undertake when I come into contact with some kind of coach or practitioner I might want to work with as a client.

The spiral symbolises the journey of life, a gradual unfolding, an expansion and deepening of consciousness. Now, isn’t that a darn sight more sexy than a funnel?

The way I envision it, when someone first becomes aware of my work, they step onto a spiral with me. From whichever point they access the spiral, maybe through downloading one of my free resources, reading one of my books, or joining my Facebook group, we begin to co-create a experience. And that collaborative experience is unique for each person who steps onto the spiral.

The spiral also represents the way that at times, our potential clients may move further away from us. There may be points where they feel resistance to what we’re sharing and they retreat. But the spiral continues and if they don’t decide to step off completely, they will circle around again, always from a slightly different perspective.

The spiral is a journey deeper. It’s organic. And very much magical.

So, would it unlock something within you if you imagined your marketing in terms of a spiral, rather than a funnel? Are they any other words that trigger you when it comes to business? What other, more resonant, words could you choose?

2) Unbound pricing

Pricing can be a source of continual confusion and conflict for entrepreneurial witches. Often it’s tricksy to define the precise nature of what we do and that means it can be challenging to put a price on our services.

There’s a temptation to crowdsource prices, to compare with others or think purely in terms of hourly rates. But all of this ignores the unique quality of what you offer. It negates your magic.

The truth is that the very essence of who you are and what you do in the world is transformational. So when you’re choosing your prices (and yes, it’s YOU who gets to choose your prices), you need to consider the unique transformation you offer to your clients.

You also need to choose prices that allow you to be well-rewarded for what you do. (Note: It’s okay to be well-rewarded for what you do).

If the prices you charge mean that you’re going to be working all the hours just to get by, then you’re likely to be unconsciously repelling clients. Because, one, you’ll be exhausted, two, you’ll be resentful at some level and three, you’ll be continually anxious about money. All of this adds up to a big pile of heavy resistance.

So, when it comes to pricing, unbind yourself from others’ expectations and limiting stories about what you should or shouldn’t charge. Dissolve the old enchantments you have around money and your ability to receive it. Be aware of the energetic nature of pricing. Consider the transformation you offer your clients. And allow yourself to take into account what you actually want to receive.

If you want more help around setting your prices, click here to download my free unbound pricing guide.

3) Focus on what keeps YOU up at night

One of the standard pieces of marketing advice is to focus on what keeps your ideal clients up at night. The idea is that once you know what this is, you can share content around it and this will appeal to and attract people who want to work with you.

I get that. It makes sense, doesn’t it?

But as the unashamedly selfish witch I am, I’d much rather share what keeps me up at night. Whether it’s something I’m worrying about or something that I’m so excited about I can’t sleep, I want to be talking about that.

And this is not entirely selfish, of course. Because I know that if something is keeping me awake at night, then it’s bound to be on the mind of my potential and existing clients too.

This essay is a case in point. The idea for this article literally came knocking at 2am on a Friday morning when I was tucked up in bed and trying to get back to sleep. I felt an electrical sense of energy in every cell of my body, as the words started coming through in fully formed sentences. I knew that I had to share it.

Compare this to previous times in my business when I would have tried to stick to a rigid process of sharing one blog post per week based on what I thought my ideal clients wanted to hear. Although I created some good, helpful content, there was a dullness about it. Because it wasn’t lighting me up.

This year I made a commitment to share whenever something comes up for me, rather than sticking to a rigid, good-girl, consistent process. And I trust that whatever I’m sharing will be compelling to my audience. If it’s not, I still get to benefit from the creative process of expressing myself fully. So, at the very least it’s a win. And more often than not, it’s a win-win, because what I’m sharing resonates deeply with many of the women who read it.

So, what’s keeping you awake at night right now? What would it be like to share freely from that place?

If you’d like to explore the nuances of running a prosperous and aligned business, click here to join my free online community, UNBOUND with Nicola Humber.

And if this article has resonated with you, please click the share button below to share with other UNBOUND women like you.

Here’s the no.1 question you need to ask if you’re not creating a consistent income in your business right now

The number one question you need to ask if you're NOT creating a consistent income in your business right nowAre you creating the income you TRULY want in your business right now? Or does it sometimes feel like you’re on a rollercoaster when it comes to money (with more lows than highs?).

I get it.  I’ve been stuck in that cycle of feast and famine in the past and it’s NOT a happy place to be.

And I’ve found that when you’re not creating a consistent stream of income, you need to ask yourself ONE question to find out why.

Want to know what it is?

The number one question you need to ask yourself is:

‘Where am I NOT being consistent in my business right now?’

Everything in your life and your business is a mirror for you, including your income, so if you have an inconsistent income at the moment, then you are being inconsistent somewhere.

Now I know this might be pretty hard to hear.

And you might feel like slipping into defence mode. ‘Nicola, I’m working really hard at my business and you’re accusing me of being inconsistent?’

I understand.

But I’m asking you to take an honest, unwavering look at yourself and how you are in your life and business.

Because the truth is, there are no quick fixes.  (Well there aren’t any quick fixes that are truly sustainable).

So take a deep breath and reflect on any areas where are you not being consistent in your business right now. I’m pretty sure that you’re amazing at what you do – the way you serve your clients, the product you create, the content you share.

But where is there inconsistency?

Maybe it’s in your marketing, or reaching out to potential clients, or finishing projects, or your pricing, or your self-care, or your inner work – your personal development.

All of these areas have an impact on your income.  And the hard fact is that if you’re being inconsistent with any one of them, then you’re likely to experience an up-and-down income.

And yes, self-care and personal development are JUST as important as the more practical elements of your business.

I was speaking with a client the other day and she mentioned that she feels guilty for taking time for personal development – to do courses or watch videos.

And I encouraged her to carve out time each week specifically for personal development – to see this as a key part of her business, not something extra.

The only time it becomes an issue is if you’re spending ALL of your time on self development and inner work and not taking action.

There are 3 pillars in your business – action, self-care and growth and personal development and they each need to be consistently consistent.

To be completely honest, I’ve certainly been inconsistent in all of these areas at times in the past.

The key reason why I started my own business was to create more freedom and flexibility in my life.  So I’ve totally resisted consistency in the past.

I’ve told myself I like to go with the flow – at times I’ve either got wrapped up in action and neglected my self-care and inner work or gone totally the other way.

But in recent months, I’ve come to see the huge value in consistency.  And that when we create consistency in our business, it allows us to experience even more freedom and flexibility (rather than panic and uncertainty!)

Side note: When I talk about action here, I mean income-generating activities.

Speaking with potential clients, following up with enquiries, making new connections, creating compelling content that draws people to you.

Not fiddling with your website for months on end, or hiding behind your laptop. (Not that you would ever do that, eh?)

So, where are you NOT being consistent right now?

I know it takes guts to have a long, hard look at yourself and admit what you’re not doing at the moment.

But I guarantee, once you identify what you’re missing out on and start incorporating it consistently – and by consistently I mean every single day – you will see a difference in your income.

And the same question can apply to abundance or thriving.  If you’re not seeing an abundant or thriving income, where are you not being abundant or thriving in your life and business right now?

This is a real power question.

So, take some time to reflect on it.  And if you want to discover how to smash that frustrating cycle of feast and famine for good, and breakthrough to a brand new income level in your business, click here to download my free Income Breakthrough Action Plan.

The 3 questions you need to ask BEFORE setting your prices

The 3 questions you need to ask BEFOREPricing can be an ultra-challenging topic for female entrepreneurs.

It’s something that often comes up when I’m working with my money mastery clients.

How do you set prices that feel great for you and attract more of your ideal clients?

As women we often spend far too much time second-guessing when it comes to pricing, worrying whether we’re being ‘too greedy’ and what people will think of us.

And it really doesn’t have to be complicated (I promise!)

So here are my 3 top questions to ask yourself when you’re setting your prices.

1) What are all the ways my product/service will benefit my clients?

I’m sure the main benefit of your product or service is very clear to you (if it’s not, then you need to do some work on that my lovely!) but when you’re thinking about pricing, I want you to look deeper than the top-line benefit.

Give yourself at least 15 minutes and brainstorm all the ways a client benefits from working with you or purchasing your product.

Really go to town and think about all the areas of your client’s life that could be impacted.

For example, the main benefit of working with me is that a client gets to shift their money blocks and increase their income, but in doing that they also get to:

  • take control of their finances, so they feel more powerful and in control,
  • have more open conversations with their partner around money, leading to enhanced relationships
  • get clear on their business model, leading to more focus and more time to do the things they love,
  • improved self-esteem and confidence,
  • feel comfortable being more visible in their business,
  • pay off debts,
  • create savings and investments,
  • attract more of their ideal clients,
  • create residual income streams,have more time and energy for their children,
  • attract more opportunities,
  • etc, etc, etc!

You can see how once you get on a roll, this list can be endless and you get a really clear sense of the value you have to offer to your clients.

Top Tip: To help with this, look back at any feedback and testimonials you’ve received from previous clients.

Once you’ve tuned into all the ways you benefit a client, you can begin to get a sense of a price that reflects this (and very often, it will be higher than you initially thought).

2) Do my prices feel sustainable to me?

Once you have an idea of the price you want to charge for a particular product/service, check in with how many you would have to sell in order to reach your monthly income goal (and if you don’t currently have a monthly income goal, once again there is work to be done!).

For example, say you want to make £2,000 a month and you’re currently charging £20 an hour, then you’ll have to sell 100 hours to reach your goal. That may or may not feel achievable to you, depending on where you are in your business, the time you have available each week and your current marketing.

Alternatively, say you want to make £2,000 a month and you offer a package or product that costs £400, then you only have to sell 5 of these to achieve your goal.

Obviously the price you charge will depend on the value of the product or service you have to offer, but you also want to check in with whether your current pricing feels in alignment with your income goals.


Well, If it feels like you’re going to have to run yourself ragged to achieve the income you desire, then resistance and self-sabotage are likely to kick in (and you’ll find it difficult to attract clients).

In contrast, if your pricing means that you can serve your clients at the level you want to, whilst still meeting your needs, then business will flow much more easily.

3) What are my beliefs around money and pricing?

This is a biggie and it’s what I spend most of my time working with clients on.

The beliefs you have shape your reality.

So, let’s say you’re a relationship coach and you charge £2,000 for a VIP Day, but you have a belief running that says ‘Who am I kidding? No-one will be willing pay that much.

Guess what? That’s exactly what will be reflected back at you. You’ll either find it hard to attract clients in the first place, or any prospective clients you do speak to won’t be willing to invest at that level.

Other common beliefs I hear around pricing are:

‘No-one will pay that much in the area where I live.’

‘People won’t pay that much for what I have to offer.’

‘This comes so easily to me, I can’t charge much for it.’

‘It would have to be really hard work to make that much money.’

‘I’m not worth that much.’

Like I said, there’s far too much second-guessing going on around pricing.

Many women entrepreneurs make huge assumptions about what their potential clients would be willing to pay.

And there’s a prevalent belief that you have to suffer, struggle and work really damn hard to make good money.

These are all just stories we tell ourselves. And we can change them.

The idea that you can’t charge much for something that comes easily to you?

Rubbish! The fact that the service you provide feels easy for you means that when you do it, you’re in flow. Your clients, who are struggling in the area you’re flowing, need your help and they are willing to pay for it.

The idea that people won’t be willing to pay much in your geographical location or area of expertise?

Poppycock! There are clients at all levels – low, medium and high. You can choose which you want to work with and set your pricing in accordance with that.

Check out your beliefs around pricing. Notice the stories you’re telling yourself right now. And if you feel they’re limiting you, resolve to change them.

So, that’s my 3 questions you need to ask yourself whether you’re just setting your prices or reviewing them.
Your next step.   Are you ready to set prices that feel good for you AND attract more of your ideal clients? Click here to download my free pricing guide and start being paid what you’re worth.