3 Simple Shifts That Will Make You Prosper in Your Witchy Business

I remember the very last day of my hypnotherapy training. After a year-long course covering everything we needed to be amazing hypnotherapists and coaches, on the last morning there was  short session on how to actually run your own business.

It went something like this: 1) Get a website. 2) Tell everyone about what you do.

And that was pretty much it.

It’s been the same with any other therapeutic and magical trainings I’ve done since. There’s usually little or no teaching about how to actually get paid for what you’re being trained to offer. This results in lots and lots of incredibly skilled practitioners, most of whom are unable to make a sustainable, let alone abundant, income from their businesses.

And this pisses me off. Because the world needs more entrepreneurial witches. But most of the information out there about how to build a successful business is distinctly mundane and surface-level. The ubiquitous ‘7 Steps to Your First Million Dollars’ webinars and ebooks that you see online just don’t work for us witches. We need something, well, more magical.

So, after 7-plus years of experimenting in my own business, in this essay I’m sharing three key shifts that will help you to get abundantly well paid for what you do.

1) F**k the funnel. Let’s spiral

You may have heard of the term ‘funnel’ when it comes to sales and marketing. It’s meant to describe the client journey from initially becoming aware of you, to active interest and eventually purchasing your product or service.

Now I have no problem at all with sales and marketing. These are the processes that enable us to reach the people we’re here to help. But I do have a problem with the word ‘funnel’.

When I think of a sales and marketing funnel, my heart sinks. My mind conjours up an image of a giant sausage machine, with potential clients falling into the top and going through this horrible, mechanical process.

I know, I know! A funnel doesn’t have to be like that, but my mind just won’t have it. There is nothing sexy or compelling about the idea of a funnel. Our subconscious minds respond to metaphors and symbols. And this is why it’s crucial that the ideas we use in our businesses are resonant.

That’s why I prefer to think of a marketing spiral.

For me, the nature of the spiral more fully describes both the process my potential clients experience from the time they first become aware of me, and also the process I undertake when I come into contact with some kind of coach or practitioner I might want to work with as a client.

The spiral symbolises the journey of life, a gradual unfolding, an expansion and deepening of consciousness. Now, isn’t that a darn sight more sexy than a funnel?

The way I envision it, when someone first becomes aware of my work, they step onto a spiral with me. From whichever point they access the spiral, maybe through downloading one of my free resources, reading one of my books, or joining my Facebook group, we begin to co-create a experience. And that collaborative experience is unique for each person who steps onto the spiral.

The spiral also represents the way that at times, our potential clients may move further away from us. There may be points where they feel resistance to what we’re sharing and they retreat. But the spiral continues and if they don’t decide to step off completely, they will circle around again, always from a slightly different perspective.

The spiral is a journey deeper. It’s organic. And very much magical.

So, would it unlock something within you if you imagined your marketing in terms of a spiral, rather than a funnel? Are they any other words that trigger you when it comes to business? What other, more resonant, words could you choose?

2) Unbound pricing

Pricing can be a source of continual confusion and conflict for entrepreneurial witches. Often it’s tricksy to define the precise nature of what we do and that means it can be challenging to put a price on our services.

There’s a temptation to crowdsource prices, to compare with others or think purely in terms of hourly rates. But all of this ignores the unique quality of what you offer. It negates your magic.

The truth is that the very essence of who you are and what you do in the world is transformational. So when you’re choosing your prices (and yes, it’s YOU who gets to choose your prices), you need to consider the unique transformation you offer to your clients.

You also need to choose prices that allow you to be well-rewarded for what you do. (Note: It’s okay to be well-rewarded for what you do).

If the prices you charge mean that you’re going to be working all the hours just to get by, then you’re likely to be unconsciously repelling clients. Because, one, you’ll be exhausted, two, you’ll be resentful at some level and three, you’ll be continually anxious about money. All of this adds up to a big pile of heavy resistance.

So, when it comes to pricing, unbind yourself from others’ expectations and limiting stories about what you should or shouldn’t charge. Dissolve the old enchantments you have around money and your ability to receive it. Be aware of the energetic nature of pricing. Consider the transformation you offer your clients. And allow yourself to take into account what you actually want to receive.

If you want more help around setting your prices, click here to download my free unbound pricing guide.

3) Focus on what keeps YOU up at night

One of the standard pieces of marketing advice is to focus on what keeps your ideal clients up at night. The idea is that once you know what this is, you can share content around it and this will appeal to and attract people who want to work with you.

I get that. It makes sense, doesn’t it?

But as the unashamedly selfish witch I am, I’d much rather share what keeps me up at night. Whether it’s something I’m worrying about or something that I’m so excited about I can’t sleep, I want to be talking about that.

And this is not entirely selfish, of course. Because I know that if something is keeping me awake at night, then it’s bound to be on the mind of my potential and existing clients too.

This essay is a case in point. The idea for this article literally came knocking at 2am on a Friday morning when I was tucked up in bed and trying to get back to sleep. I felt an electrical sense of energy in every cell of my body, as the words started coming through in fully formed sentences. I knew that I had to share it.

Compare this to previous times in my business when I would have tried to stick to a rigid process of sharing one blog post per week based on what I thought my ideal clients wanted to hear. Although I created some good, helpful content, there was a dullness about it. Because it wasn’t lighting me up.

This year I made a commitment to share whenever something comes up for me, rather than sticking to a rigid, good-girl, consistent process. And I trust that whatever I’m sharing will be compelling to my audience. If it’s not, I still get to benefit from the creative process of expressing myself fully. So, at the very least it’s a win. And more often than not, it’s a win-win, because what I’m sharing resonates deeply with many of the women who read it.

So, what’s keeping you awake at night right now? What would it be like to share freely from that place?

If you’d like to explore the nuances of running a prosperous and aligned business, click here to join my free online community, UNBOUND with Nicola Humber.

And if this article has resonated with you, please click the share button below to share with other UNBOUND women like you.

Episode 23 with Ali Roff (Heal Your Inner Good Girl Podcast)

In this episode I’m speaking with Ali Roff. Ali is a practicing self-love warrior, Dossier editor at Psychologies magazine and certified coach. Voyaging on her own journey towards greater self-love, self-belief and self-esteem, Ali is currently working on founding a community which helps women cultivate more self-love through looking inside themselves for the answers, in order to live happier and more fulfilled, successful lives. 

During our conversation, Ali shares:

  • How experiences from school led to her losing a sense of trust in herself and questioning her own values.
  • Why trying to fit in with society’s idea of success left her, and many other women, with a feeling that something was missing from her life.
  • How deciding to leave a spirit-crushing job in finance to follow her dream of being a journalist was her first real act of rebellion against the expectations of others.

Find out more about Ali and her work at: http://www.aliroff.com

The strange reason you’ve been feeling like an outsider

Many of the women I work with as clients and within my online UNBOUND community tell me that connection is one of their most important values. It is for me too (alongside freedom).

But from my own experience and from speaking with these same women, I’ve noticed that we often feel detached from life in some way, isolated. It’s as if there’s a big party going on and we’re standing outside on tiptoes looking through the window, wondering how the hell everyone else seems to be having such a good time.

This is a lonely feeling. And when you value connection so highly, it can be deeply confusing to experience this profound sense of disconnection. It’s like being unable to stay fully plugged into the richness of life.

I’ve wondered for a long time why this might be. Not least because this is something I’ve struggled with myself. I’ve cultivated a deep sense of connection in my work, but often outside of that, even with close friends and family, I can feel like an observer, like I’m not fully present.

And I know there could be a lot of reasons for feeling like an outsider. Right now the world is not exactly set up for unbound women. So we can end up feeling ‘other’ in some way. But I want to share with you something that’s bubbled up into my awareness recently, because maybe it will resonate with you?

The question…

A question that popped into my head recently as I was journaling on this feeling of detachment was, have I ever truly allowed myself to arrive here in my physical body, on this planet Earth?

Maybe this seems like a strange question? I mean, of course I ‘arrived’! I’m here, aren’t I? And as I sit here writing this, on my porch, in the early October sunshine, I’ve been here for nearly 46 years.

But am I fully here?

Is there a part of me that resisted arriving?

When I ask myself this last question, the answer clearly comes back as a ‘Yes’. And if you’ll indulge me, I’lll share some more of my story to explain why this might be (and why a part of you may have resisted arriving too).

First experiences

My very first experiences in this life were traumatic. When my mother was six days beyond her prescribed due date, doctors decided that labour should be induced. Her waters were broken and I was eventually born via forceps.

The message here was quite clearly that nature (and my mother’s body) did not know best. My soft baby head was wrenched out into the world between a pair of forceps. Welcome Nicola!

The whole energy around my birth is one of panic, of rushing and being forced into a world I wasn’t ready for.

No wonder I wanted to dwell in my mother’s womb a little longer.

As a side note, please know, I’m not blaming anyone here. This was back in the early seventies. I was my mother’s first child and the prevailing idea was that medical doctors knew best. And maybe the way I was born was for the best? Maybe there would have been complications if I’d been born any other way? Who knows?

But I can see that maybe this is part of the reason why I didn’t allow myself to truly arrive here. A part of me wanted to hold back, retreat, not fully land in my physical experience.

And it’s not just during birth that this resistance to being present can show up. As the sensitive, unbound women we are, the day-to-day push and shove of ‘normal’ life can feel traumatic. Each time someone doesn’t get you, every time you don’t feel seen or heard, every time you can’t find the words to fully describe your experience, to make yourself understood, a part of you can long to go home.

But if you believe, as I do, that each of us has chosen to be here at this time, then you are home. So, the question is, what might help you to allow yourself to be fully here?

An idea to play with and three power questions

One idea I’m playing with is to hold some kind of Arrival Ceremony. The purpose of this ceremony would be to honour and send deep love to the part of me that has resisted being here, to let her know she is understood and to gently invite her to join me in making a decision to fully arrive. To create a ritual that claims my place on the Earth and in my body. To choose to be here in a way that feels good for me. And to acknowledge that every experience I’ve had so far has led me to a place where I’m able to make this conscious choice for myself. Choosing to fully land here from an empowered place of knowing.

How does that sound?

Maybe you’re reading this and thinking, ‘Nicola, what are you talking about? This doesn’t speak to me’. And if that’s the case, thank you for hearing me out.

But if this idea resonates with you, then I invite you to ask yourself:

What do I need to do to allow myself to fully arrive?

What does the part of me that’s resisted being here need right now?

How can I make myself feel more at home here in this physical body?

Listen to the answers you receive and if you’d like to share, come join me over in my free online community for UNBOUND women. I’d love to hear what comes up for you around this.

I’ll be hosting a virtual Arrival Ceremony later this month. Click here for more details and to claim your space.

And if this article has resonated with you, click the share button below to share with other UNBOUND women like you.

Episode 22 with Diana Rickman (Heal Your Inner Good Girl Podcast)

In the episode I’m speaking with Diana Rickman. Diana works with women who have suffered a miscarriage, difficult pregnancy or traumatic birth. She helps them to acknowledge and accept their birth story so that they can release anger, guilt and disappointment and feel ready to enjoy a new pregnancy.

Diana is a Level 3 Emotional Freedom Technique and matrix re-imprinting practitioner with over 15 years experience of using and sharing EFT.  She’s helped her clients clear thousands of stories, beliefs and negative feelings. 

In 2015 she founded the mission-driven media and education venture ‘Your Emotionally Strong Life’.  Her podcast ‘The Emotional Freedom Show’ is available on iTunes and she is a co-author of The Book of Inspiration for Women by Women. Diana offers 121 sessions and regularly runs group training and workshops.

During our conversation, Diana shares:

  • How for many years she would do anything for anybody (apart from herself!) and suffered from extreme people-pleasing, leaving her feeling constrained and stifled.
  • How by pushing down a whole side of her personality, she developed a whole load of physical symptoms, including heart palpitations, eczema and food intolerances.
  • Why in becoming more of herself throughout her forties, she now has more energy and enthusiasm than ever.
  • And how the inner good girl can show up during the birth experience and stop women from asking for what they want.

Find out more about Diana and her work at:


Episode 21 with Danielle Drozd (Heal Your Inner Good Girl Podcast)

In this episode I’m speaking with Danielle Drozd.  Danielle is a writer, teacher, confidence coach and mentor.  After 14 years in the blue-chip, corporate world of supply chain, she decided to change her life in order to achieve authentic success.

Danielle shares her life-changing journey, in her debut book I Have a Dream, a teaching memoir which ignited a desire to share her knowledge and empower others to find meaning. Subsequently, Danielle went on to publish a poetry anthology Voice of the Soul and a book Confidence through Courage teaching the reader how to grow into confidence.

As a coach, Danielle works with people to get clarity on personal roadblocks, to define a route for building confidence, and acts as a cheerleader for taking action.  Danielle lives by the mantra ‘Be the best version of you, ignite courage and take action!’

During our conversation Danielle shares:

  • How finding a female mentor helped her to challenge the good girl behaviours that had been holding her back in a male-dominated industry.
  • The power of doing one small thing that scares you every day in growing your confidence.
  • The void you can experience when you know deep down you’re doing work that doesn’t ignite your soul.
  • How listening to her intuition led to her writing not one, but three books!
  • And the transformation and creativity that can come out of the darkest of times.

Find out more about Danielle and her work at: http://www.danielledrozd.com

Episode 20 with Leah Kent (Heal Your Inner Good Girl Podcast)

In this episode I’m speaking with the luminous Leah Kent. When Leah struggled with post-partum anxiety, she saw how disempowered she had become in her life.

Though she had been a devoted student of personal development and spiritual growth for well over 15 years, it wasn’t until she’d reached an all-time high of chaos, pain, and disconnection that she made bigger, more lasting shifts.

Leah embarked on a two-year journey to reclaim her sense of self and experienced a profound healing after a lifetime of chronic approval-seeking, self-doubt, and soul paralysis. She also discovered her personal mission to help other women connect with their intuition and personal power to create similar transformations in their lives.

Today, she’s a a Holistic Life Coach, Tarot reader and Usui Reiki healer, devoted to bringing women together in circles of support to experience their full power, divine feminine strengths, and true radiance.

During our conversation, Leah shares:

  • How her family dynamic and growing up as the older sister polarised her in the role of the good girl.
  • And how this resulted in her only wanting to show the so-called ‘good’ emotions and hide the ‘bad’
  • Why becoming a mother made this unsustainable and the specific tools and practices she used to create healing and transformation in her own life.
  • And the power of allowing yourself to want what you want and how to make decisions from a place of pure desire.

Find out more about Leah and her work at: http://www.leahcherrykent.com and click here to download a copy of her free Moon Mantras Guide.

This is the reason so many UNBOUND women mistakenly fear they’re lazy

I hear women call themselves out as lazy all the time. Whether it’s my coaching clients guiltily sharing how they feel they should be doing more or online acquaintances posting to declare that one of their blocks is pure laziness, I’ve heard the ‘lazy’ tag over and over again.

I have a history with the the word ‘lazy’ and it used to trigger me big time. I’ve been called lazy in the past and it has cut me to the quick. Because at the time, I secretly feared that I really was lazy. In fact, at my darkest times I would imagine myself as this disgusting, slimy slug-like creature. I had huge shame around the fact that I didn’t want to be working super-hard or filling every hour of my day with activity. For many years I felt like there was something wrong with me.

But what I’ve discovered in the past few years of cultivating my own, unbound business is that there is no dark well of slothful, sluggishness deep within me. And what I aim to show you in this blog post is that your issue is not laziness, it’s something else completely.

My ‘lazy’ story

Let me start with a part of my story.

Back in the day I spent many years working 9-5 in a variety of corporate environments. And because I’d get up every day to go and sit in an office, I had the perfect defence against being called lazy.

I would show up to work. I would be physically present. Therefore, I was seen (and saw myself) as productive.

But in my time as a seemingly productive member of society, there were many days when I’d sit at my desk, pushing paper around and internally despairing at the mind-numbing drudgery of it all.

And every now and then, I would be unable to make myself go into the office, because that feeling of despair would overtake me. I’d stay in bed, fantasising about running away, doing something completely different with my life or, if all else failed, killing myself.

These were dark days.

But amidst the darkness and despair, at least I could convince myself I wasn’t lazy. Because I had a J.O.B.

Then in 2010, I started my own business and suddenly I had the time-freedom I’d craved for so long.

When I started my coaching practice, one my very first thoughts was, ‘How should I fill all of this time?’ (In other words, ‘Shit! How do I maintain the illusion of busy-ness and productivity now I have all this freedom?’)

Starting with the main intention of filling my time meant that for the first couple of years in my business I worked more hours than I’d ever done in my 9-5. And this wasn’t because I had to. It was because I chose to.

I chose to work all the hours because I didn’t want to appear lazy. What if people found out that I was actually this disgusting, sluggish creature who infinitely preferred afternoon naps to hustling?

So I created endless (and often meaningless) tasks because I wanted to look productive.

And eventually I burned out. What’s worse is the fact that I burned out even though my business wasn’t successful at the time. I was barely making ends meet. After all those hours I’d put in!

Something wasn’t right.

Because I wasn’t the only one.  I could see lots of other women around me who had made the bold and beautiful decision to start their own businesses, women who desired freedom and flexibility beyond all else, and those same women were all feeling exhausted, drained and most definitely not lit up or free.

So I started a journey of discovery into why so many unbound women were unable to maintain the hustle, hustle, hustle work ethic we’re told we need.  And here’s what I found.

The realisation

Most of us were brought up with the idea that to be a good citizen, you should go to school, get a job and fill your daytime hours in a productive way.

So, when you start your business, you carry that idea with you. Must. Work. Hard. Must. Be. Productive.

And then, like me, you start to feel tired. You don’t feel inspired and motivated in the way you imagined you would. In fact, very quickly you find that you’re falling out of love with the idea of having your own business.

‘Maybe I should go back and get a proper job?’ you wonder.

‘What’s wrong with me?’ you ask.

‘Oh yes, I must be lazy’ is the answer you come up with.

Well my friend, no. You are not lazy. You have simply been trying to fit yourself into an old, linear way of doing things. And as a woman, you are actually a magnificent, cyclical being.

You were never meant to have consistent energy levels.

You are designed to ebb and flow. Like the ocean.

To wax and wane. Like the moon.

To move from the light to the dark and back again. Like the seasons.

And what this means is that some days you will have oodles of action-taking energy. You will feel unstoppable. And on others you will simply want to be, to sit in the void and do nothing.

But of course doing nothing is not valued in our society. (Even though spending time in the void is vital for both your wellbeing and the creative process).

Busy-ness is valued.

So women have felt the need to fit into consistent, work-work-work structures. And when they can’t sustain this, they call themselves out as lazy.

What I want you to know, is that what you’ve judged as laziness is actually your glorious Unbound Self refusing to squeeze herself into a box that was never meant for her in the first place.

And the good news is that when you run your own business, you get to choose what you do and how you do it. You get to create your schedule. So you can harness the power of your cyclical nature.

How to harness the power of your cyclical nature

How might you begin to work in alignment with you true nature, rather than battling against it? Here are three simple ideas for you.

1) For the next 30 days, keep track of your energy levels and desires in a journal. Notice the times when you feel like you want to be in action, times when you want to be creating, times when you want to be with other people and times when you want to retreat. Notice any patterns and how they relate to where you are in your own menstrual cycle and the phase of the moon. (For more information on how to harness the power of your menstrual cycle, I recommend checking out Lisa Lister’s wonderful book, Code Red).

As you gather this intel on your own cyclical nature, ask yourself, ‘What would my days/weeks/months look like if I allowed myself to embody the cyclical Unbound woman I am?’ See what answers come to you and give yourself permission to implement at least some of them.

2) Experiment with doing less. Much less. You may have heard of the Pareto principle which, in very basic terms, states that 80% of results come from 20% of actions. What if you allowed yourself to do only 20% of what you usually do in your business? What would you let go of? What are those key activities that harvest the best results for you? What if you stopped doing all of that busy work?

In my experience, an approach of radical non-action can work wonders. Give yourself the space you crave and notice what emerges from that space.

3) Create an unwavering connection with your Unbound Self. Your Unbound Self is the expression of all of you (not just the parts you’ve decided are acceptable). She has no time for the old structures and ways of being. When you connect with her, you tap into a limitless source of personal power and access her timeless wisdom. This gal has all the answers you will ever need and she can let you know the most magical way to spend your time.

To connect with your Unbound Self, simply invite her in. Journal on what she’s like and what she has to share with you. And if you want some extra help with connecting with her, you can click here to download my free Meeting Your Unbound Self Visualisation.

And, if this article has resonated with you, click the share button to share with other UNBOUND women like you.

Episode 19 with Verity Mansfield (Heal Your Inner Good Girl Podcast)

In this episode I’m speaking with transformational Life Coach and Energy Healer, Verity Mansfield. Verity is the founder of A Beautiful Truth, and is on a mission to empower women to embrace their inner goddess in the modern-day world; A woman who knows her truths, believes in her inner beauty and understands her unlimited capacity to create real change and real beauty in their own lives and beyond.

After obediently following the Good Girl Rules for many years, Verity found herself with a crippling autoimmune disease, divorced and on the verge of being broke, with two small daughters to care and provide for. What seemed like a crisis was actually a beautiful turning point in her life. Gathering all her resources, pouring herself into a journey of self-healing and self-transformation, and learning to trust her own inner deep knowing, she created her own real ‘rags to riches’ Cinderella story. However, in this story she learnt how to heal, empower, transform, and rescue herself.

During our conversation Verity shares:

  • How we can sometimes play small to stop ourselves outshining the people around us and end up being the support act to everyone else.
  • What it was like to leave her marriage and job with just $136 and two small children.
  • How she said ‘Fuck that’ to the good girl rules!
  • And the life lessons she’s passing on to her daughters.

I had a blast speaking with Verity and I’m sure you’ll love listening to what she has to say.

Find out more about Verity and her work at:


Episode 18 with Vix Maxwell (Heal Your Inner Good Girl Podcast)

In this episode I’m speaking with Vix Maxwell.  Vix is a Spiritual and Biz mentor, intuitive Tarot and Angel Card Reader, Angelic Life Coach, Holy Fire Reiki practitioner, Celtic Reiki Mystic Master, Headmistress of Woo Woo School and the creator of New Age Hipster.

Sent here on a divine mission to kick open the musty old spiritual wardrobe, Vix is all about bringing the new age into the now by making spirituality accessible to whoever wants in! Vix is an ex-high school and special ed teacher, she has written a tween and a YA novel and enjoys drinking decaf tea, making Pinterest vision boards and eating veggie pizza with pineapple while watching 80’s movies on Netflix.

During our conversation, Vix shares:

  • How the collective pressure to be a good girl can make it feel unsafe to stand out and her personal experience of that.
  • How she made the transition from teacher to tarot reader.
  • And how she deals with haters from both outside and inside the spiritual community.

This is a fascinating and eye-opening conversation and I’m sure you’ll love listening to what Vix has to share with us.

Find out more about Vix and her work at: http://www.newagehipster.co/lightworker

The 7 signs you’re an Unbound Woman

Are you an Unbound Woman? Well, if you crave freedom beyond all else and you’ve been consciously unbinding yourself from the old, restrictive enchantments you were brought up with, then the chances are you are. 

In fact, you’ve most likely felt like Gulliver for much of your life, tied down by a whole load of lilliputian rules and stories and beliefs. The desire to break free of those ties is strong. Can you feel it?

And when you recognise and embody your Unbound nature, you’ll access an unlimited source of power within you.

But, the very nature of the Unbound Woman means that she can be tricksy to define. (Because, of course, she’s not bound by traditional labels or expectations). However, there are some very clear (and often uncomfortable) signs that show you are, or are becoming, an Unbound Woman.

1) The unexpected guilt of having a freedom schedule

Being is not celebrated in our culture. Doing is. So having an excess of ‘free’ time can feel decidedly unusual and somewhat alienating.

‘Surely I should be doing something?’

‘Surely I should be working harder?’

These are the kind of questions the Unbound Woman might find herself pondering upon. Because she has consciously created a life where it’s not all go, go, go. She desires time and space and that’s exactly what she’s given herself.

But a part of her can feel guilty about this.

It’s the same guilt you might feel if you were playing hooky from school or taking a sick day from work. You see everyone else rushing around doing lots of ‘stuff’ (most of which they clearly don’t enjoy) whereas you are wandering through the park, appreciating the warmth of the sun on your skin and experiencing the stunning richness of each moment.

‘Hmmm, surely this can’t be right?’ You might think to yourself.

But it IS. Like I said, you consciously created this. The Unbound Woman needs time and space to expand, to tune into new insights and ways of being.

Remind yourself of this. You’re blazing a trail and creating a brand new normal, both for yourself and for all the other women who will be inspired by you (and they will).

2) Feeling isolated

The uncomfortable truth is that very few people will ‘get’ the Unbound Woman. Her way of being in the world does not compute for the majority of folks. This means she can feel isolated and freaky (in a ‘Do I actually belong on this planet?’ kinda way).

And this is when doubts can arise. Because we like to be one of the tribe. In fact, our survival used to depend on it.

You might find that even those close to you, your family and friends, can have a hard time understanding what you actually do, how you make your money and how you spend your time.

So it’s vital to make sure you have people around you who DO get you. The Unbound Woman needs mentors, guides and friends who are on the same path. She needs to be surrounded by other trail-blazing, freedom-seekers.

So, gather your people and call in your tribe, because when you allow yourself to be fully seen, heard and understood, it’s like floating in a warm ocean; you feel beautifully buoyant, completely supported and free to move however you choose.

3) There are no words 

For the Unbound Woman trying to explain what she brings to the world is a challenge in itself.

She has SO much to offer, countless skills, a wealth of experience and a subtlety that can’t be summed up by mere language.

And this can be immensely frustrating.

People ask her ‘What do you do?’ and her heart sinks. The Unbound Woman does NOT have a 15-second elevator pitch.

We can all reel off the various skills we’ve acquired over the years:

‘I’m Nicola and I’m a coach, hypnotherapist, emotional freedom technique and matrix reimprinting practitioner, therapist, writer, energy worker’.

They’re simply labels (and quite the mouthful!)

You can even try to put into words who you help and how:

‘I help women who’ve made the bold and beautiful decision to start their own businesses to uncover and release any old, subconscious blocks, so they can be their fullest, most brilliant, unbound selves (and get well paid for it).’

But still it doesn’t quite communicate the REAL power of what you bring to the world.

What you do and who you are in the world is limitless, luminous and multi-faceted. So it’s no wonder you’ve been struggling with the traditional ways of sharing your business.

You have to let go of the ‘normal’ advice and invoke your power as an Unbound Woman. When you do that and when you trust that whatever you say or write will have a magical, magnetic energy (because it will), you’ll attract your people to you in the most unexpected ways.

4) Your attitude to money can trigger others

The Unbound Woman is very aware of the energetic nature of money. She IS abundance and she chooses to experience this quality in all areas of her life – love, health AND money.

She’s done the work on her own money stuff – the deeply engrained stories she was brought up to believe. She’s cleared a lot of shiz about her ability to allow money into her life and consequently she doesn’t play by the old, limiting rules.

She knows the value of what she brings to the world and she charges accordingly.

She doesn’t want to work all the hours. She chooses to be well paid for what she does. And that’s how she’s set herself up.

Consequently people can get triggered by her attitude to money and her ability to create unbound wealth. Because most people haven’t done the same amount of work when it comes to their money stuff.

This means that as you expand into your most abundant, Unbound Self, you may well attract criticism and downright vitriol from other people about your prices and your chosen lifestyle. This is a drag.

But it’s okay. Because YOUR people will recognise the immense value you bring and will be more than happy to pay you accordingly.

5) The need to make choices and figuring out what you actually want

This might not seem like a big challenge. I mean, heck, we all make countless choices every day. It’s no drama.

But the Unbound Woman is continually making BIG choices.

How do I truly want to live my life?

Who do I truly want to spend my time with?

Where do I truly want to live right now?

Most people cling to the familiar, living their lives doing the same thing day in, day out, year in, year out. This makes life eminently easier.

When there are no limits, choices have to be made and the Unbound Woman questions EVERYTHING.

She’s continually asking herself ‘What do I really want?’ And tuning into her true desires. This can lead her in unexpected (and unapproved of) directions.

It also means she can end up leaving loved ones behind.

This can be deeply uncomfortable. The Unbound Woman is committed to taking radical personal responsibility for every single area of her life. She does not shy away from difficult decisions.

So, yes, figuring out what you want and actually making choices based on that can be challenging, but it also allows you to be the magnificent being that you truly are. Worth the discomfort? I think so.

6) Holding the paradox

The Unbound Woman recognises and accepts that life is inherently paradoxical. She has learned that she is able to hold two seemingly opposing ideas at the same time. And, more importantly, she has given herself permission to do so.

Whereas the Inner Good Girl likes to have everything cut and dried, black and white, with clear, unwavering opinions, the Unbound Woman allows herself to change her mind, to move fluidly from one point of view to another and to contradict herself, sometimes within the same sentence.

And of course, this has its challenges. Some will judge her as flaky, muddled or crazy, but that’s because they’re not able to recognise the paradoxes that lie within them, the paradoxes that lie within all of us.

The Unbound Woman does.

And she is.

A paradox.

As an Unbound Woman you see that any ideas of ‘right’ and ‘wrong’ are an illusion. So you don’t get to sit back, comfortably on the ‘I’m right’ train. You have to continually tune into what feels good for you right now. And then carve your unique path accordingly.

7) Sitting in the void

The Unbound Woman has to learn how to sit in the void, the place of not knowing, the in-between.

Whilst the rest of the world dashes around, desperately trying to fill every last space in the day with doing, the Unbound Woman allows herself to be.

Over the years she has found herself in the void time and time again. And although it can feel deeply uncomfortable to reside there (because the urge to do, to figure it out and move forward is strong within all of us), she has recognised that the void is a hugely creative space.

In Gestalt therapy it’s called the Fertile Void, the place we come back to after action, the place we rest before setting off into another cycle of doing.

It’s the place where ideas begin to form and take seed. It can feel muddy and dark and damp.

And often we long to skip merrily past the void.

Because not knowing what comes next is terrifying. So we pick something, anything and go with it.

But as an Unbound Woman you develop a tolerance for sitting here. And as time goes on and you experience the cycle over and over again, you begin to relish the limitless unknowingness of the void.

Recognise yourself here? If you want to step into your FULL power as an Unbound Woman, click here to access my free Meeting Your Unbound Self Visualisation now.

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